# DOOXOOH campaign brief checklist

Use this checklist to agree the brief before planning, buying or deployment.

## Objective
- What should the campaign achieve?
- Who is the intended audience and what message should they remember?
- Which regions and venue types are relevant?

## Scope
- Agree campaign dates, timezones, budget and currency.
- Separate media spend, service fees, taxes and CMS subscription costs.
- Confirm the actual placement availability and booking terms.
- Assign one approval owner and a delivery contact.

## Artwork
- Confirm formats, pixel dimensions, orientation, duration and audio rules.
- List the language versions and review deadlines.
- Assign each artwork to its brand and campaign.

## Evidence
- Agree what proof of play can show and its limitations.
- Scope any audience or outcome study separately, including its method.
- Agree the report dates and the person responsible for review.

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