Plan a campaign in Exchange
Bring your brief, media choices and schedules together before requesting publisher offers.
Build the plan
- Open Campaign studio in your buying workspace. Start a plan with a name and campaign dates. Add the client, brand and audience brief where useful.
- Choose Media. Use the list, map or combined view to explore published media. Only locations made available by the publisher appear on the map.
- Compare units and add the media you want. Load more results when needed. Your choices remain in the plan as you switch views.
Review and send
- Open Review. For any unit that needs a different schedule, choose its dates, operating days, daypart time zone and creative duration.
- Check prices and availability. Review totals separately for each currency.
- Save the plan and request publisher offers when ready. Follow the conversation under Enquiries & proposals. A publisher offer must be agreed before it becomes a booking.
