Connect a partner audience to social advertising
Prepare a location-based audience brief, connect approved social ad accounts and follow the partner-delivered audience.
Choose your data partner
- Agree your locations, audience window, advertising permission and supported destinations with a location-data partner.
- Confirm coverage for your market and compatibility with Meta, TikTok or LinkedIn. DOOXOOH can help you assess the connection.
Connect an ad account
- Open Orbit → Retargeting → Ad accounts. An organisation owner authorises the platform and chooses an available ad account.
- If a connection is not enabled, contact DOOXOOH. Reconnect when the platform requires renewed authorisation.
- Use Roles & access to grant a teammate the appropriate retargeting read or write permissions.
Prepare the audience brief
- Choose New audience brief. Enter the campaign objective, partner, permission reference and audience window.
- Select your media locations and destination ad accounts. Confirm that the partner agreement permits advertising use on those platforms.
- Save the brief. When the partner connection is ready, submit it to the partner.
Follow audience delivery
- Partner-delivered audiences appear against the request with a separate status for each platform.
- If the partner delivers an audience ID directly, use Link partner-delivered audience. Orbit checks that the audience is available to the selected ad account.
- Open the ad platform to use the audience in your advertising campaign. Manage creative, launch and budget approvals there.
Read campaign results
- Open Social campaign reports, choose the connected account, enter the social campaign ID and choose dates.
- Fetch the report to review platform-reported impressions, clicks and spend. Each report retains its platform, currency and reporting period.
- Disconnect an account to remove its stored access credential from Orbit. Existing advertising campaigns remain managed in the ad platform.
