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FORMAT GUIDE

In-store screens. Designed for the setting.

Planning and creative considerations for in-store screens.

FORMAT GUIDE

Know the placement.

Coordinate product messages and announcements with the venue’s day-to-day content needs.

Prepare the artwork.

Confirm orientation, pixel dimensions, duration, audio rules and any venue-specific approval requirements. Review the creative in context before publishing or submitting it.

Define delivery and reporting.

Agree the schedule and what delivery evidence will be available. Format suitability and inventory access are confirmed for the actual project, not guaranteed by this guide.

Sample artwork ready for deployment in DOOXOOH CMS
Screens, artwork and campaigns in DOOXOOH CMS.

MAKE IT FIT THE MOMENT

The setting changes how the creative works.

Screen size, orientation, viewing distance and the time someone has to look all matter. Bring the artwork and the venue into the same plan before you publish.

Talk about the creative

Keep exploring.

01

Creative production

Prepare content for the formats, screen proportions and campaign message.

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02

Media buying

Coordinate the agreed placements, commercial terms and campaign delivery.

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03

Guides & downloads

Original DOOXOOH checklists for planning campaigns, preparing artwork and deploying connected screens.

Explore

Start a conversation.

Tell us what you have in mind.

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DOOXOOH

Make yourself comfortable.

Adjust the text, contrast and movement to suit you.

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