Audience measurement that fits your brief.
Define the audience questions, collection method and limits before gathering data.
In development; not an active CMS feature.
Audience measurement is being developed and is not currently available as a standard CMS capability. Any future pilot requires a separately agreed scope, lawful data processing, venue permissions and an assessment of measurement limitations before installation or collection.
Ask the right measurement question.
Audience estimates, playback delivery, attention, demographics and business outcomes are different questions. Agree which one the engagement should address and which method is appropriate.
Specify the method and boundaries.
Define the data source, installation requirements, sampling, aggregation and reporting limitations. Camera-based work should be designed around anonymised outputs and the venue’s requirements; do not assume identity recognition or certified demographic accuracy.
Separate service from pilot software.
The CMS audience module is an optional pilot. Camera compatibility, local processing and any demographic model require validation before production claims. An audience measurement service is scoped separately from device-reported proof of play.
OUT IN THE WORLD
Picture the place before you plan the message.
How long will someone be there? What will they be doing? The setting helps shape the creative, the timing and the way you judge delivery.
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Measure & improve
Playback reporting, audience measurement and campaign improvement with a clear method for each question.
ExploreDigital Signage CMS for Screen Networks
Manage digital signage screens, playlists, broadcasts and offline playback with DOOXOOH CMS. Monitor delivery across Android, Windows and Linux. Request a demo.
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Talk to DOOXOOH about digital signage, media planning, campaign delivery or a partnership. Bring your objective and the places you want to reach.
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Tell us what you have in mind.