Reporting & optimisation that fits your brief.
Review delivery evidence and use it to guide the next campaign decision.
Start with delivery evidence.
Review what was scheduled, what the players reported and where connection interruptions occurred. Use brand and campaign labels to keep the report relevant. For reserved advertising, compare booked and completed plays per screen, export delivery and plan make-up plays before reconciling media invoices.
Add the agreed measurement layer.
Where a separate audience or outcome study has been commissioned, identify its methodology and limitations alongside the playback report. Avoid presenting playback counts as unique viewers.
Turn findings into the next brief.
Discuss content changes, destination selection, schedules and operational fixes. Recommendations should follow the available evidence rather than a promise of guaranteed sales or reach.
OUT IN THE WORLD
Picture the place before you plan the message.
How long will someone be there? What will they be doing? The setting helps shape the creative, the timing and the way you judge delivery.
Explore the settingsKeep exploring.
Measure & improve
Playback reporting, audience measurement and campaign improvement with a clear method for each question.
ExploreDigital Signage CMS for Screen Networks
Manage digital signage screens, playlists, broadcasts and offline playback with DOOXOOH CMS. Monitor delivery across Android, Windows and Linux. Request a demo.
ExploreContact DOOXOOH
Talk to DOOXOOH about digital signage, media planning, campaign delivery or a partnership. Bring your objective and the places you want to reach.
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Tell us what you have in mind.